https://www.liliruizolmedo.com/barner daily 0.75 2021-02-17 https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611664539890-OD3EROPDDO464QAUZKQD/03.1+Barner.jpg barner - Who is Barner_ Barner is and young, energetic and vibrant brand founded in early 2017 by two friends. This start-up is focused on selling Blue Screen Glasses mainly online. What Barner needs_ Increase AOV (Average Order Value) and CVR (Conversion Rate). Redesign of the product page on mobile (priority) and desktop. https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611678608388-V59G800AQFIOEAQ0KAOI/03.3%2BBarner.jpg barner - Benchmarking_ Computer glasses companies, other eyewear brands and similar e-commerces Survey_ We carried out a survey (100 responses) about online shopping habits and preferences when buying glasses Interviews_ We conducted 7 interviews with glasses users about their preferences and experiences when buying glasses online and offline https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611681890116-BXN13X9VHO3O126PNY2I/Barner+presentationpng-02.png barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611682335893-A2C0KZRWID695YIDDMDS/Barner+presentati-02.png barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611681520504-7BCXMANR8SSTZZR0E20M/Barner+presentation+COPIA6-02.png barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611683133173-YUG09T8TXF8ZCXSB2CB7/Barner+COPIA6-02.png barner - And we did test it: USER TESTINGS (7 TESTS) 5 SECONDS TESTS (77 RESPONSES) CARD SORTING (9 ROUNDS) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611683888738-B4LPEN7MHVCNXQ1YM1ZZ/Barner+presentation+COPIA6-03.png barner Barner’s current product page https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611684135625-C4QQR0KRWYGMZKEW2TO8/Barner+presentation+COPIA6-04.png barner Barner’s current cart drawer https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611685889272-AKM23VIGKC4A1PV2DNG3/Barner+presentati-05.png barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611686424755-I2VCW110BZ35LSO4EGWB/image-asset.png barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611736118416-6VL63W6KTSZS6U08O5FU/Barner+COPIA6-03.png barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611735539775-ZVOMAYVXAX9D28EHPESG/image.jpg barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611729397965-9OZJ5CLO4RF230DL3NWJ/Barner+presentation+COPIA6-03.png barner - A good old before and after Here are the main changes and upgrades from testing & iterating https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611729936665-GO7T4O9LK7XKQ1VAJEWJ/Barner+presentation+COPIA6-07.png barner BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611730846366-X4HD9CTU98EQQYKXJMU9/Barner+presentation-06.png barner BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611731114181-2PXZLGQLQ52YEDWR7USO/presentation+COPIA6-06.png barner BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611731310762-5RD6RH7IMPC00AJVO0CD/presentation+COPIA6-06.png barner BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611731636134-GQV3IQEQZW9UE790MK6X/presentation+COPIA6-06.png barner BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611732447287-FALP67RTXTP1S974PNTI/image-asset.gif barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611732384895-INVZXIW99LTM40LYYBM4/Barner+presentation+COPIA6-03.png barner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611732706470-I2T2JPZX0DPKYKV0IKHG/Barner+presentation+COPIA6-03.png barner - This was an interesting and challenging project since we had to work with a strong product and finding ways to improve it was very challenging We found solutions that we believe will be successful in helping Barner improve its product page An ideal next step would be to continue developing Barner’s website and focus on issues that users might have on their overall experience https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613579993856-VFGQIBZ8XB34RFTQDDCL/Captura+de+Pantalla+2021-02-17+a+la%28s%29+17.39.26.png barner https://www.liliruizolmedo.com/aboutlidiaruizolmedo daily 0.75 2023-02-26 https://www.liliruizolmedo.com/bookmate daily 0.75 2021-02-02 https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611746068493-GSK1WUBZ414K2ZPAE0N3/image-asset.png Bookmate https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611744518934-B5ULEDG7PHSIZR7UZK3Z/pexels-ketut-subiyanto-4353617.jpg Bookmate - Wait a minute, why focusing on business travels?_ Let’s have a look at the numbers: 30% of European corporate travelers fly once per month. 62% travel once per year. 5% travel 21 to 40 times per year. Companies realize $12.50 in incremental revenue for every dollar invested in business travel. 69% of business travelers report that they book travel themselves regardless of the type of booking. While desktop bookings still reign supreme, 79% of corporate travelers have completed a business trip booking on their mobile device. 57% of travelers want a single app for all of their travel planning and booking needs. While business travelers typically make up just 12% of all flyers, they are twice as profitable to airlines because they are loyal and use frequent flier programs https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611745912040-1R8143GGNKNYIGH8QINK/image-asset.png Bookmate - _RESEARCH & INSIGHTS After interviewing frequent business travelers, doing benchmarking on booking apps and studying traveling statistics, this is what I found out: https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611746244168-W3GXWI7X936JJJ123YNJ/pexels-ketut-subiyanto-4353614.jpg Bookmate - And so I found the business opportunity The way of booking business travels is far from ideal for both companies and employees. The communication flow falls short, email bookings details are not practical and no employee likes paying for his/her expenses https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611747198288-2J4USUXUDX5VZZT3B5O7/Proyecto+4.+Presentacio%CC%81n-04.png Bookmate - _PROBLEM STATEMENT We have chosen to focus mainly on travelers and, by doing that, we will be helping companies too How might we help business travelers book and organice their travels efficiently without having to pay for the flights themselves https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611749047737-S2004OKUN1GB832OHDRY/Proyecto+4.Presentacio%CC%81n-04.png Bookmate - _ USER PERSONA In order to define a specific user flow, I distilled all the insights thrown by my research into an ideal user persona. And so without further ado, here is Alicia: https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611749152285-L56M595RZWRIYN7JACZ7/Proyecto+4.+Prsentacio%CC%81n-02.png Bookmate https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611749729595-PAPZOBNP7S2IP7Y21M41/Proycto+4.+Presentacio%CC%81n-05.png Bookmate - _SCENARIO Alicia is on a plane ready to fly to Istanbul for work when she gets an email from a retailer in Milan asking her for a meeting next week. The stewardess is giving her the stinky look meaning that Alicia has only a couple of minutes before she is asked to switch off her phone but she is gonna try and request that flight to Milan anyways… Wish her luck! https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611817457969-NVWSRJZLG2F0D19ZEPQ5/ezgif.com-gif-maker.gif Bookmate https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611818087138-7TU8K3IVIB9DQHL7NT3I/Proyecto+4.+Presentacio%CC%81n-03.png Bookmate _USER FLOW Because Alicia is not alone in here, she needs a bit of help from the human resources team https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611818297577-04I65VSFH7ZQ9YC9KJ8P/1_8jyXgYRtGVimVTjepZ41bg-1.png Bookmate https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611820877806-ZWY8JI990LM9HH59K7V8/Proyecto+4.+Presentacio%CC%81n-04.png Bookmate _THE PROCESS Let’s take a look back: https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611819872582-JOIVR68WBIOBJCF90A8K/image-asset.png Bookmate https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611819501115-6GX3A9E6SJNFO0QNFTCW/Captura+de+Pantalla+2021-01-28+a+la%28s%29+8.37.46.png Bookmate https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611819982460-CBWVKB95CPGOWZC1S0IV/Captura+de+Pantalla+2021-01-28+a+la%28s%29+8.46.04.png Bookmate https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612259081793-3G9OC55GC2RKVOUHZK5G/Proyecto+4.+Presentacio%CC%81n-05.png Bookmate Barner’s current product page https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611821223932-UMQD7R1YYA17VEW7DWOB/4.+Presentacio%CC%81n-04.png Bookmate After the mid fi prototype, the design went through three iteration fases were changes were made to meet the problems we encountered after several usability tests https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611820669828-6JT6RNRQU3UDPZ8UWP5S/Proyeco+4.+Presentacio%CC%81n-02.png Bookmate Barner’s current product page https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611820817343-TX824GA3MO6HT77GN2US/Procto+4.+Presentacio%CC%81n-02.png Bookmate Barner’s current product page https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611821694145-7ME3Y6VWFL9U9Q8BFHB5/Pryecto+4-04.png Bookmate We speak both The app was originally designed for iOS but we did translate to Android. This are the biggest changes https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611821858952-QB1YVBIXOY3F1L9QFL9N/1_9zHDQkMHYHkHIwLuSg49Tw.png Bookmate Barner’s current product page https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611822887133-WII8V0DAO6FFIOQQ6H17/image-asset.png Bookmate - Next steps Develop a chat within the app for last minute changes and or emergencies. Create a feature to share your flight schedule with other colleagues. Extend request bookings options to hotels, transportation, etc. Key learnings Research is important even when we think we have al the insights we need. Critics rounds and usability testing help the designer see what couldn’t have been seen otherwise. Benchmarking is a good way to detect hits and misses. https://www.liliruizolmedo.com/la-vegana-restaurant daily 0.75 2021-02-12 https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611926698318-YASKNHOKDKLZ55FXMDUY/51794427_120293862401351_230826037583050729_n.jpg La Vegana Restaurant - Where do we start?_ To fully understand where improvements were needed I evaluated the current site, how? With a content audit & visual evaluation _Content Audit The objective of the content audit of the current site was to gather all the information the website displayed to look for duplicates, bad structures & understand brand values. Having all of this information in front of us, we could start thinking about how to better prioritize the restaurant’s business goals with information architecture and clear site navigation. https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611927083371-G7BQP20RUKAQ4XNO0DUV/1_yeDJrJM9Te4aLCRXXePfew.png La Vegana Restaurant https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612093383118-2DT28FTLTWVLGCVE8O4A/ezgif.com-gif-maker+%281%29.gif La Vegana Restaurant - Who is Vegan-Té La Siria? Vegan Fresh food everyday Friendly / homely / cosy How is their current website? Unclear messaging & CTAs Overwhelming navigation Garish branding (not matching their food / restaurant) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612095110674-K2BM17TKLHK2X1AHGLTO/Proyecto%2B4.%2BPresentacio%25CC%2581n-07.jpg La Vegana Restaurant https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612094320527-GP0533ABM35966CWCAPS/Proyecto+4.+Presentacio%CC%81n-04.png La Vegana Restaurant What are the restaurant’s key business goals and how could a new website design support these objectives? https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612096198363-Q2N5Q1L2RBIP48ADTIXT/Proyecto+4.+Prentacio%CC%81n-04.png La Vegana Restaurant - Having deconstructed and realigned the content of the site to business goals we solidified a problem statement to have in mind when progressing further with the design — getting the users to interact with a design to support reaching business goals https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612096528190-1PCHP0DWF1PTJOJJSART/ProyectPresentacio%CC%81n-04.png La Vegana Restaurant - From the insights in the user interviews, we developed some specifics about who this website & restaurant is serving. Sara is a user persona: a fictional figure to have in-mind as a representative of the user (traits, behaviours and patterns of a bigger body of people). https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612097301203-XIOKPJL7V61NAB98M8RR/presentation+COPIA6-05.png La Vegana Restaurant https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612116250145-AU1YSKTONDAC92CSBOVH/image-asset.png La Vegana Restaurant - Sara knows all the vegan restaurants in Malaga but due to the lockdown she’s missing her favourite places. Reminiscing about the tasty food, she’s reminded of the delicious fatte they have at this place called Vegan-Té. She jumps online to see if they have online delivery https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612098560848-FBIZPH0VBPGBEOCQDQLA/Proyecto+4.+Presentacio%CC%81n-04.png La Vegana Restaurant Before going into some key highlights of the process, best you have the final thing in mind. We invite you to explore the delivery options of Vegan-Té also for desktop and add some tasty fatte and hummus to your cart. Make sure you’re in full screen — enjoy! https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612258021349-QIH9WKZKNV45FLT94OK3/devices2.png La Vegana Restaurant - Hey, don’t forget to check out the desktop version as well. We invite you to explore the delivery options of Vegan-Té also for desktop and add some tasty fatte and hummus to your cart. Make sure you’re in full screen — enjoy! https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612119302058-W5DM0429FXQ4TVRSTA6F/Captura+de+Pantalla+2021-01-31+a+la%28s%29+19.24.30+copia.png La Vegana Restaurant https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612116589689-5IYYAQLRWO9QSQTY20BV/Proyecto+4.+Pentacio%CC%81n-04.png La Vegana Restaurant - With a problem, a goal and an user, what were the steps to get from A to B? https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612119240292-XPJJZSUH7OUWZ8U5YUMG/image-asset.png La Vegana Restaurant https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612117108572-6AKT7GQ0VQQZODGYNJSF/Captura+de+Pantalla+2021-01-31+a+la%28s%29+19.17.49.png La Vegana Restaurant https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612255417043-2KSMA0XGA4D2NA4AXN5T/Vgan+te-05.png La Vegana Restaurant https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612254179443-L8JCJCKC2MXTKSBWC7GE/Ve-03.png La Vegana Restaurant After putting the design to the test, we drew the elements we found worked well and aligned best to the messaging we were going for and settled on the following brand elements https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612120833398-JNDS84Q7GNCDB5R3W8C6/Presentacio%CC%81n-04.png La Vegana Restaurant - Here are the key changes our design went through and the reasons why https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612164156397-YGDBTFFGVZJZ7BV9GUT0/1.+Iterations-04.png La Vegana Restaurant Barner’s current cart drawer https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612164005671-VQYLU7Q1Z03Q50CKOWU5/2.+Iterations-04.png La Vegana Restaurant BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612164228538-7QZD5VXH2BXO0209X6M8/3.+Iterations-04.png La Vegana Restaurant BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612164844910-H2WPMLYU3103M84Z6XCJ/Vegn+te-03.png La Vegana Restaurant Because desktop and mobile versions are equally important but also very different https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612166923900-1FKX4PSHM6OQ7LGNM4BZ/Vean+te-04+2.png La Vegana Restaurant BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612167157874-AK1GHHB7EHFJRR77R8EC/Vegte-03.png La Vegana Restaurant - With our redesign, we wanted to see if we were achieving what we set out to with the brand attributes and so we conducted some desirability tests which results were very much in-line with what we wanted to achieve https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612168012438-PM38M9MAN9WNSJ2Z8M8B/Vegan+t-01.png La Vegana Restaurant BEFORE (left) - AFTER (right) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612170540660-VS9RVZ40U0SQHM1LWD9H/ezgif.com-gif-maker+%281%29.gif La Vegana Restaurant https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612173511399-Q9N4LTL9SN0YN8WJD13N/Veg-03.png La Vegana Restaurant - Next steps Run usability tests to evaluate the success of our design Offer the webpage to the restaurant to use Key learnings Power of card sorting & desirability testing to validate design decisions The importance of aligning design with business goals https://www.liliruizolmedo.com/my-work daily 1.0 2023-02-26 https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1611829091951-KVRQ02G81XUECTFMMZ6Y/03+La+Vegana.png UX/UI - Vegan-te La Siria_ Why fixing what ain’t broken? Every website can benefit from a bit of care, love and good old UX/UI Design. Through the heuristic study of the former site, the analysis of its information architecture, a content audit and several usability tests, we took La Vegana’s website to the next level. A more attractive design, but most of all, a more clear and intuitive platform than its predecessor. https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1591855021959-JF0K94ORQFQ1J6NKRK36/00+BOOKMATE.png UX/UI - Bookmate_ Booking and tracking your business travels Have you ever lost a boarding pass for your business travel in a sea of emails? Bookmate allows employees to book and track their business flights all in one app. Efficiency for your employees and for your business https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1591849880121-NDZ247JS0ZVE0YGXWAWK/00+BARNER.png UX/UI - Barner_ How to increase your AOV through UX/UI Redesigning the product page to increase the Conversion Rate and Average Order Value? Challenge accepted. Let’s see how this start-up focused on selling Blue Screen glasses can benefit from some UX/UI Design, shall we? https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1591852798804-P3Y6YYBQ7Y3VTN18DNZ1/00+PRE-PAIRED+3_Mesa+de+trabajo+1.png UX/UI - Pre-paired_ From newbie to job ready Help new starters get acquainted with the company and their new roles before their first day and allow HR to have all necessary documents out of the way. With Pre-paired you eliminate first-day jitters while saving the company time and money, it’s a win-win! https://www.liliruizolmedo.com/lidiaruizolmedocv daily 0.75 2023-02-26 https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/341cb301-4217-4190-ae1b-feceacf904cd/Lidia_Ruiz_Olmedo_CV_Mesa+de+trabajo+1+copia+12.png CV https://www.liliruizolmedo.com/pre-paired daily 0.75 2021-02-12 https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613041666172-NQ56L0C1EGY9XLWC0Y58/01.1+Pre-paired+stages-02.png Pre-paired - What is onboarding?_ The integration of a new employee into an organization From the day that a person is notified about their acceptance until becoming effective in their new role. There are three stages to the onboarding process: pre-start (or pre-boarding, from when the new starter signs their contract to their first day), induction (either a formal induction or an informal one on the first day), and full integration (the time it takes for the new starter to become effective in their role) https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1612981711133-2QVJNT1GND9NPHPT633Z/you-x-ventures-fznQW-kn5VU-unsplash.jpg Pre-paired - Let’s rewind The project_ Design a desktop web app for companies to use internally for their on-boarding process The brief was clear: create a software as a service (SaaS) desktop web app for companies to use internally for onboarding new employees. Based on market and user research, business needs were established to develop the MVP (minimum viable product). https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613042427144-S8G5WNJ09YRQ50JLFCFA/01.3+Pre-paired_The+Research-03.png Pre-paired - 9 interviews with stakeholders of the onboarding process: general managers, office managers, HR managers and low and medium level employees With these interviews, the insights were analyzed (through affinity diagramming) and consolidated into these key insights https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613042788849-GTAUK8887KOOISI6EC7R/04+Pre-paired_Inisghts-02.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613044363628-DXKIQGQ8VQGFG77FBEEB/05+Pre-paired_Business-03.png Pre-paired - With users and business needs in mind, two clear business opportunities arose for this product’s MVP https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613055391943-SWWMUHYG9JO7MDQJWQDB/06.2+Pre-paired_Personas01-02-02.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613053343365-O167FJLEDNEKDP0H76DR/06+Pre-paired_Personas-03.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613054126012-2XBM31605F6HWHOSQXSE/Barner+presentation+COPIA6-05.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613054425540-6UBVJS266Y56LCWGTPPJ/Barner+presentation+COPIA6-05.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613054852722-WT09K3RRO3BCS3HMK3HX/07.+Pre-paired_Problem+Statement.png Pre-paired - How might we help companies welcoming new hires and putting them at ease before they start working so that they will become totally functional employees sooner https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613056193377-SITYILCZ49OFGS3IY15P/08.2+Pre-paired_Scenario-04.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613055459161-6U30SR4C6VDGOCVPJ4VS/08.+Pre-paired_Scenario-03.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613056857826-3AN8QIOFCPG9OUEJIINH/08.3+Pre-paired_Scenario-04-04-04.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613120486110-Q0XQKV4D0DJIOFIZZT7R/you-x-ventures-0K7GgiA8lVE-unsplash+%281%29.jpg Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613118051223-8NUYC0MI9GI3E0XFNIVB/09.+Pre-paired_TheProduct-03.png Pre-paired - Pre-paired is a SAAS focussed on the preboarding stage https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613123278296-0R5MSJ1QYH9HGCGRORQF/Sin%2Bti%25CC%2581tulo.jpg Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613120677095-MUHAD9B423A4PCLJ9MY4/10.+Pre-paired_TheBranding-03.png Pre-paired - Getting the right tone is essential so after putting the design to the test and conducting some desirability tests I drew the elements that were found to work well and aligned best to the messaging I was going for: clean, professional and useful https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613122524586-715SORG9VHEI4DDCF0ZN/11.+Pre-paired_Logo.png Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613138829796-MCXSSRA90VD0XQ3MTVSZ/04+HOME+2.jpg Pre-paired PRE-PAIRED color scheme https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613138869069-DPBR4TJTETTOSDXNVNCR/04+HOME.jpg Pre-paired ACCENTURE color scheme https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613138894340-CQ8HDDB4B31C18XKA556/04+HOME3.jpg Pre-paired VODAFONE color scheme https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613139939442-QJZGPV899BETHHX8RTNG/13.+Pre-paired_Landing+page-03.png Pre-paired - I also designed a landing page to showcase our SaaS https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613140135260-OB51UQTCVYNHPTHT13MU/Copia+de+ezgif.com-gif-maker+%281%29.gif Pre-paired https://images.squarespace-cdn.com/content/v1/5ee0b86c4ec8061b02df3161/1613140180679-RB5CKKW0H1IR4FH9S1IU/14.+Pre-paired_NextSteps-03.png Pre-paired - This was a short 10 day project. With that in mind, reflecting on the process and outcome, I am overall happy with the result but, if I was to move forward with this, I would love to explore the following: Create more customizable features to make the app suitable for a wider range of businesses. Design the web app interface for managers and team leaders. 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